Our Story

It started, as many great journeys do, with a simple evening stroll through the heart of Amsterdam.

• After a day exploring the city's legendary coffee shops, there was no truly refined way to carry it all
• That night, everything went into a small makeshift bag — and an idea was born
• The vision: a stash bag that matched a taste for quality — discreet, thoughtfully designed, truly crafted for the modern enthusiast
• When we couldn't find it, we decided to create it. And that's how 12goods was born
• Today, the Flashback bag embodies practicality and elegance — a nod to those who appreciate the finer details